Trademarks
Our role
Developing tailored strategies that strengthen your brand identity and ensure its longevity.
- A strategic perspective
Protecting trademarks goes beyond the availability and registrability opinion. It means ensuring market share. This can be accomplished through a sound protection strategy and a well-thought-out marketing plan.
- An agile expertise
BCF’s trademark team is constantly on the lookout for international market trends and changes in practices to optimise the value of our clients’ trademarks. The strategies that our professionals develop and implement are tailored to our clients’ individual business realities, whether in Canada or abroad.
We partner with internal marketing teams to ensure branding and marketing efforts are in line with current trademark law and the regulations that apply to the commercialization of products and services in Canada and Quebec.
Key contacts
The firm
Where business meets legal insight.
BCF is the go-to choice for leaders seeking an integrated advisory practice that merges legal precision with business strategy to drive organizational prosperity. With a team of over 560 people — including 330 legal professionals — we dare to break new ground, helping you anticipate risks and craft bold strategies when it matters most.
Looking for another expertise?
Looking for another expertise?
Our lawyers and multidisciplinary professionals master every facet of intellectual property law to guide your decisions, no matter the challenge or strategic context you face.
