Protecting trademarks goes beyond the registrability and availability opinion. It means ensuring market share. This can be accomplished through a sound protection strategy and a well-thought-out marketing plan.
BCF’s trademark team is constantly on the lookout for international market trends and changes in practices to optimise the value of our clients’ trademarks. The strategies that our professionals develop and implement are tailored to our clients’ individual business realities. We partner with internal marketing teams to ensure branding and marketing efforts are in line with current trademark law and the regulations that apply to the commercialization of products and services in Canada and Quebec.