Executive Summaries Jan 18, 2019

Amendments to the Canadian Trademarks Act Coming Into Force on June 17, 2019

The Canadian Trademarks Act has been amended to enable Canada to accede to the Singapore Treaty, the Madrid Protocol and the Nice Agreement, as well as to modernize Canada’s trademark regime. These amendments will come into force on June 17, 2019.

What follows are some of the key changes and comments relating thereto.

Removal of the use requirement 

All bases for the registration of a mark (use or making known in Canada, foreign registration and use, proposed use in Canada) have been removed. The applicant will solely be required to have used its mark in Canada, or to intend to use its mark in Canada. It will no longer be necessary to provide a date of first use in Canada, nor will it be necessary to file a declaration of use for a mark in order to proceed to registration.

The removal of the necessity to file a declaration of use will apply to all proposed use applications pending as of June 17, 2019. However, the payment of the registration fee of $200 will still be required.

Nice Classification

The goods and services in all new applications will need to be grouped according to the classes of the Nice Classification.

Pending applications that have not been advertised as of June 17, 2019 will need to be amended to group the goods or services according to the Nice Classification. Likewise, grouping the goods or services according to the Nice Classification will be required for the renewal of a registration that expired on or after June 17, 2019, if the renewal is requested on or after that date.

In anticipation of the coming into force of the amended Trademarks Act, the Canadian Intellectual Property Office (CIPO) allows and encourages trademark owners to classify their goods or services on a voluntary basis in order to speed up the registration process, as well as the subsequent renewal process.

Filing Fees for trademark applications

The filing fee for a trademark application filed electronically will be $330 for the first class of goods or services, plus $100 for each additional class of goods or services as of the filing date of the application.

Trademark applications filed before June 17, 2019 will not be subject to the payment of the filing fee per class (presently the filing fees are $250, independent of the number of classes). Accordingly, there could be significant savings in filing an application covering multiple classes of goods or services before June 17, 2019.

Term and Renewal of Registrations

Registrations issued after June 17, 2019 will be in force for 10 years from the date of registration. Registrations issued before June 17, 2019 will remain in force for 15 years from the date of registration; their term will be reduced to 10 years at the time of their next renewal.

The fee for renewing a trademark registration electronically will be $400 for the first class of goods or services, plus $125 for each additional class of goods or services. Renewal applications filed before June 17, 2019 for registration expiring after that date will not be subject to the payment of the renewal fee by class. The previous renewal fee ($350 if filed electronically) will apply.

Applications will be examined for distinctiveness

CIPO will examine application for distinctiveness of the trademark. CIPO has indicated that it will provide further information regarding the determination of inherent distinctiveness during examination, but this information is not yet available.

Applications that have not been advertised as of June 17, 2019 will be reassessed for inherent distinctiveness and, if applicable, the applicant will be given the opportunity to provide evidence that the mark was distinctive at the time of filing the application.

New types of marks

It will be possible to register non-traditional marks, including hologram, moving image, scent, taste, colour per se, a three-dimensional shape, a mode of packaging goods, a texture, or a positioning of a sign. However, practically speaking, it may be difficult to register a non-traditional mark, given that would be examined for inherent distinctiveness.

Other amendments

Other notable amendments coming into force on June 17, 2019 include:

  • the possibility to obtain international registrations through the Madrid Protocol;
  • the ability to divide applications and merge registrations resulting therefrom;
  • the abolishment of the concept of associated marks;
  • reduced evidentiary requirements in certain cases when transferring ownership;
  • greater flexibility in correcting errors; and
  • the option to file evidence electronically in administrative proceedings.

Finally, further amendments to the Trademarks Act are expected as a result of Bill C-86, an omnibus budget bill introduced in October 2018. The proposed amendments include:

  • adding bad faith as a ground of opposition to the registration of a trademark and for the invalidation of a trademark registration;
  • preventing the owner of a registered trademark from obtaining relief in infringement or depreciation of goodwill proceedings during the first three years after registration, unless the trademark was in use in Canada during that period or special circumstances excuse the absence of use;
  • clarifying the prohibition against the use of a badge, crest, emblem or mark that was the subject of a public notice of adoption and use as an official mark by an entity that is not a public authority or no longer exists; and
  • providing the Registrar with additional powers in administrative proceedings, including granting confidentiality orders, awarding costs and providing case management deadlines.

Bill C-86 received Royal Assent on December 13, 2018. Some amendments to the Trademarks Act will come into force on June 17, 2019, for instance bad faith as a ground of opposition. Others will come into force on a day to be fixed by order of the Governor in Council.

For further information, please contact Johanne Auger or Frédéric Dionne who will be pleased to assist you with your trademark needs in Canada.

Stay on the lookout!

Subscribe to our communications and benefit from our market knowledge to identify new business opportunities, learn about innovative best practices and receive the latest developments. Discover our exclusive thought leadership and events.

Subscribe

You would also like

Propriété intellectuelle

BCF Professionals Recognized Among the World’s Leading IP Experts

IAM Patent 1000: Seven partners recognized among the most prestigious patent professionals

echec

Tariff Issues and New Marketing Strategy: Don’t Forget the Impact on Your Trademarks

BCF is recognized in the 2025 edition of the Chambers Global directory

Three Partners Ranked Among the Top Trademark Professionals in the World Trademark Review 1000

Propriété intellectuelle

Wine, Beer, Juice, Water - Make these Beverages, With or Without Alcohol, Part of Your Trademark Resolutions for 2025!

Lexology

6 BCF Professionals Recognized in Lexology Index Canada 2024

Entrepreneurship forum

Entrepreneurship Forum: Vision 2025

Does Your Font Add Character to Your Trademark?

BCF Stands Out in Legal 500 Canada

Tech Forum 360

Tech 360 Forum: Growth and Inflection Points

Registre marque de commerce

Protecting Trademarks on Online Platforms: Walmart and Temu

IAM Patent 1000: Six Partners Rank Among the Most Prestigious Patent Professionals

Prospera: Québec’s Economic Barometer

Canada's Best Managed Companies: BCF Recognized for 17th Consecutive Year

Three Partners Ranked Among the Top Trademark Professionals in the World Trademark Review 1000

What if your Creativity Could Take the Form of a Non-traditional Trademark Registration?

BCF extends its Partnership with the Canadian Association of Black Lawyers to a Third Year

Adopting a Green Trademark, or the Potential Limits of Virtue

IP_Stars

Managing IP: 5 of our professionals recognized as IP stars

co-branding-stones

Co-branding : Beneficial – Under Certain Conditions

Chambers Canada Ranking: Five of our Lawyers Recognized

Photo of Julie Doré

Julie Doré Takes Over Management of The BCF Business Law Firm

Influencers and Counterfeiting: Risks and Consequences

Monitoring Third Parties’ Use of Similar Trademarks is Essential to Safeguarding your Rights and Market Share

Business black folders on table

Adjustment of Trademarks Fees – Be Prepared

hands-signing-documents

Free Trade Agreements: Their Potential Impact on Your Trademark Protection Strategy Abroad

Prospera – Quebec Economic Barometer

Julien Tricart, Member of the Meritas Sports Law Group

Pride Month: Let’s Create an Inclusive Future

BIMI (Brand Indicators for Message Identification): Registered Trademark Required

NFTs and Terms of Use: They Go Hand in Hand

Canada’s Best Managed Companies: BCF Recognized for 16th Consecutive Year

Louboutin: The Red Sole Celebrates its 30th Anniversary

Industrial Design and Trademarks Go Hand in Hand

The Idea of a New Mark Is Not Enough

Every Woman Counts

Strategic Forum on the Role Played by Businesses in the Fight Against Climate Change

BCF Partners with the Canadian Association of Black Lawyers to Promote Diversity in Québec Law Faculties

How can you Legally Protect your Artificial Intelligence?

Trademarks and changes to the Charter of the French Language – Be ready!

BCF's More Inclusive Approach: Improved Parental Leave

Shaun E. Finn Appointed to the Superior Court of Québec

Two Partners Ranked Among the Top Trademark Professionals in the World Trademark Review 1000

How to Ensure a Business Succession?

Strategic Forum on Market Consolidation and Business Succession

When Trademarks and Geography Don’t Mix

BCF Partners with the Clinique Juridique de Saint-Michel to Promote Access to Legal Studies for Young People from Diverse Communities

The Trap of Using Laudatory Trademarks

Five of our Lawyers Stand out in the 2023 Edition of the Chambers Canada Ranking

Master Classes in Intellectual Property

43 BCF Professionals Stand Out with 78 Nominations in the 2023 Editions of Best Lawyers in Canada and Ones to Watch

Adoption of Bill 96: Be Ready

Adoption of Bill 96: How Will Your Trademarks and Public Signs Be Affected?

Pride Month: The Value of Diversity

Derivative Products and Services: Anticipating the Possibilities for Your Trademarks

BCF, the 3rd Largest Law Firm in Québec

Canada’s Best Managed Companies: BCF Recognized for 15th Consecutive Year

Trademarks and Reserved Designations: Not Everyone Can Make “Farmstead Cheese”

Intellectual Property and Emojis: Who Owns the Smiley Face?

Trademarks on the Beverage Market, Alcoholic or Not: Avoid Drinking the Cup

A Few Things to Consider for Your Pharmaceutical Trademark

Three Partners Ranked Among the Top Trademark Professionals in the World Trademark Review 1000

Trademarks Modernization Act Comes into Effect: Time to Redefine Your Trademark Protection Strategy in the United States

Tiffany and Co.’s Blue Box.: Story of an Iconic Trademark

NFTs and Intellectual Property: Pulp Fiction at the Heart of a Dispute

Trademark Infringement and Passing Off: Trademark Registration as a Full Defence

Almost Half of the Canadian Businesses Have Little Knowledge of Intellectual Property: Be in the Other Half!

IAM Strategy 300: Our Partner Ilya Kalnish Is Recognized As One of the World's Top IP Strategists

Rihanna Billionaire: Cosmetics, Licences and Trademarks

Cannabis Industry Still Growing Strong

A Lipstick Like No Other: Guerlain Obtains Registration of a Three-Dimensional Trademark

The Official and Common Language of Québec Act: How Will it Affect Your Trademarks and Public Signage?

Halston: The Man Who Sold His Name... and His Mark

France: Easier Invalidity and Revocation Proceedings for Non-Used Marks

Accelerating the Registration of Your Trademark Is Now (Potentially) Possible!

Human Blood in Your Nike: Satanic Shoes or Work of Art?

What if Protecting your Trademark Became Easier in the United States?

Merger between La Capitale and SSQ Insurance results in the creation of Beneva, the largest mutual in Canada

Intellectual Property: An Incentive to Create and Invent

The Registration of a Trade Name with the Business Registry: A False Sense of Security

COVID-19: Impacts and Considerations for Your Trademarks

Infringement of Your Rights by an App: Let Apple Help You!

Trademarks Trolls: A Real Threat to Canadian Brand Owners?

Frédéric Dionne appointed to INTA’s Emerging Issues Committee

Sarah Hébert-Tremblay Appointed to the IPIC’s Trademark Committee

Are You a Leader or a Follower?Results of the Innovation Survey

November 24 Is Approaching Fast: Is Your Commercial Sign Compliant?

Trademarks: Now Is the Time To Be More Strategic Than Ever

Strategic Forum on Innovation

Innovating to Survive: Are You a Leader or a Follower?

BCF Appointed Canada’s Exclusive Representative to the Unifab College of Experts

Innovation Needs Protection

What About the Name of Your Innovation?

Trademarks in Canada: What You Need To Do Before June 17 To Save Costs

cellphone

Make the Most of Your Brand on Instagram

bcf-ilya-kalnish-client-choice

Partner Ilya Kalnish Wins the Prestigious Customer Choice Awards 2019

lumieres plafond

Amendment to the Canadian Trademarks Act Aiming to Prevent the Misuse of the Registration Process

Impact of the United States-Mexico-Canada Agreement on Intellectual Property Rights

Registering Your Products on Amazon: Practical Trademark Considerations

Trademarks and Cannabis: Tailoring a Strategy

Céline Tremblay Is Joining BCF’s Intellectual Property Team!

The Challenges of Agri-Food Marketing Under CETA

Get the latest thought leadership