From insight to impact

A Bold New Tagline and Ambitious Brand Platform for our 30th Anniversary.   

For 30 years, we’ve practiced law differently. 

Our story is one of visionaries and builders who dared to see further—and had the courage to follow through. Thanks to them, the firm has been able to anticipate opportunities and act with determination, all while guiding our clients to make informed decisions at pivotal moments. 

In a world where uncertainty is the norm, we believe that legal expertise is a lever for sustainable growth. Where some see obstacles, we see opportunities. Leaders who want to shape change benefit from a clear vision and the concrete means to act. Having a vision is not enough—you also need the power to bring it to life. 

To mark our 30th anniversary, we’re unveiling “From Insight to Impact”, a new signature that reflects the strength of our positioning and is part of an ambitious brand platform. This initiative aims to strengthen the consistency of our communications—both internally and externally—and to offer our teams a unifying message aligned with our ambition to actively contribute to Québec’s economic development and the long-term success of our clients and society. Our new signature also reflects our commitment to asserting our leadership in the legal and business sectors. 

At its core, BCF is a human adventure made possible by all those who are part of it: our visionary clients, our dedicated talent, and the broader society to which we commit ourselves every day. “From Insight to Impact” is more than a signature—it’s an invitation to imagine, to dare, and to build together a future where everyone has the power to act and transform the world around them. Thank you for being part of this collective story, where every perspective, every ambition, and every action helps make BCF a driver of lasting change, in service of everyone’s success.   

A signature that unites every facet of our brand 

“From Insight to Impact” goes far beyond a tagline—it embodies the alignment of our employer brand, client brand, and corporate citizenship brand. This signature is expressed everywhere: in every action, every relationship, and every commitment.  

Here’s how this campaign comes to life across our practice groups: 

- Business law - From oppportunity to breakthrough.  

- Litigation - From adversity to advantage.  

- Taxation - From complexity to clarity.  

- Business immigration - From global talent to local impact.  

- Labow law - From tension to empathetic resolution.   

- Intellectual property - From spark to ownership.  

For our employer brand: 

From ambition to achievement.  

From support to success.  

From milestones to celebration.  

From dedication to recognition.  

From teamwork to achievements.  

From collaboration to impact. 

For our corporate citizenship brand: 

From seeing the future to shaping it.  

From outlook to outcome.  

From action to amplification.  

 
A proud member of Canada’s Best Managed Companies for 18 years, we are also the second-largest law firm in the province, according to Les Affaires. 

With “From Insight to Impact”, we aim to establish ourselves as a leading reference—one that reflects the excellence of our six practice groups and the professionals who bring them to life.  

Get in touch with our team to discover how we can help you make informed decisions when it matters most.