Manon Goudreault

I am a communication and marketing professional with over 25 years of experience. An entrepreneur, visionary, and creative strategist with a thousand ideas.

I founded the agency dada in 2010, which I led until 2024 after selling it. Under my leadership, the agency experienced remarkable growth, reaching over 30 employees and building a solid reputation thanks to its unique culture, collaborative creativity-focused approach, and ability to amplify its clients' business potential. In 2024, dada ranked 19th among the best workplaces with 100 employees or fewer in Canada.

After a 4-month professional break, I embarked on an exciting new challenge: a 12-month mandate at BCF Business Law as Vice President, Marketing and Client Strategy. BCF, the third largest firm in Quebec, is recognized as an employer of choice and is approaching its 30th anniversary in 2025 with exciting business and communication challenges.

Previously, I held the position of Vice President of Communications at Saputo. In this role, I was responsible for corporate and internal communications, investor relations, and served as spokesperson on a global scale. Among other things, I developed the organization's donation and sponsorship policy and its implementation across all communities where it operates.

I was also Director of Marketing Communications and Government Affairs at the Metropolitan Transportation Agency. There, I managed advertising campaigns, launched new services, and implemented public relations strategies. I initiated the "In Town Without My Car!" event in Montreal in 2003. In 1999, I led the first societal campaign promoting public transportation, which won numerous awards in Quebec and internationally.

I held various roles within the Association of Creative Communication Agencies (A2C), culminating in the chairmanship of the board of directors from 2022 to 2024. I am also a board member of AluQc, Quebec's aluminum cluster, and a jury member for the 2025 Influence Creation Gala in the Creator of the Year and Company of the Year categories, an event that celebrates Quebec's best digital content creators.

In 2022, I won the Medium-sized Business Impact Entrepreneur award from the Quebec Business Women's Network. In 2007, UQAM's School of Management awarded me the Young Leader prize for my exceptional career path.