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Ensuring the legal compliance of advertising strategies, contests, and packaging to support responsible and effective marketing in Canada.
Understanding the many laws and regulations governing marketing and communications is not easy. BCF’s team will both explain the legal nuances to our clients and guide them toward solutions that allow them to align their marketing strategies and their business goals.
BCF’s team contributes to our clients’ marketing campaigns and reviews their packaging and consumer contests to ensure that they comply with the various regulations governing the marketing, promotion, advertising, labelling and signage of products or services in Canada. We also advise on the particular linguistic requirements that apply in Quebec, including those related to the Charter of the French Language and its regulations.
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The firm
Where business meets legal insight.
BCF is the go-to choice for leaders seeking an integrated advisory practice that merges legal precision with business strategy to drive organizational prosperity. With a team of over 560 people — including 330 legal professionals — we dare to break new ground, helping you anticipate risks and craft bold strategies when it matters most.
Our lawyers and multidisciplinary professionals master every facet of intellectual property law to guide your decisions, no matter the challenge or strategic context you face.