Johanne Auger

Expertise

Intellectual Property

• Domain Names and Internet
• Intellectual Property Management
• Regulations and Labelling
• Trade-marks

Patents and Trade-marks

• Trade-marks

Strategic team

• Intellectual Property

Professional background

Johanne Auger is the partner in charge of the firm’s trade-marks department, coordinating it and overseeing its development for both our Montreal and Quebec City offices. She is recognized for her rigour, her personalized practical approach and her holistic vision of client needs, qualities that allow her clients to fully benefit from the major asset that are a business’ trade-marks, ,whether it be large or small.

Her expertise is especially sought after for the development and maintenance of trade mark protection strategies that take into account each client's operations and requirements both at the Canadian and international levels. She is in charge of managing and supervising national and international trade-mark portfolios for clients in a wide range of fields and industries.

Ms. Auger joined BCF in 2005 as a partner in its trade mark and patent agency after having acquired over 15 years of experience in intellectual property and litigation with various large Montreal law firms. A trade mark agent, she was awarded the IPIC Educational Foundation Prize for highest standing in the trade mark agent examinations in 1999.

Publications

• "Marques de commerce appliquées : ou quand le personnage a voix au chapitre et réussit à faire les grands titres… quel festival !", Développements récents en droit du divertissement – 2010, Service de la formation permanente du Barreau du Québec, 2011.
• "Trucs et astuces pour une gestion efficace des marques de commerce," Cours de perfectionnement du notariat, Chambre des notaires du Québec, Les Éditions Yvon Blais inc., 2011.
• "Les marques de commerce en langues ou caractères étrangers au Canada, à en perdre son latin!", Développements récents en droit de la propriété intellectuelle – 2010, Service de la formation permanente du Barreau du Québec, vol. 238.
• "Les lignes directrices de Santé Canada concernant les noms de produits de santé à présentation et à consonance semblables : une pilule difficile à avaler?", May 2009, 21-2 C.P.I. 299.
• "Grin and Bear It! The Proposed Health Canada Guidelines – What Impact Might They Have on Clearance?", 2006, 23 C.I.P.R. 29.
• "Les marques de commerce à l’ère électronique," _Revue Commerc_e, March 2003.
• "Recent Trade-Mark Developments – 2003," C.I.P.R., no 43.
• "Sections 12(2) and 14 of the Trade-Marks Act … or the Salvation of a Proposed Trade-Mark!", 2002, 18 C.I.P.R. 643.

Involvement

• Trade-mark professor, speaker and author.

• Director of the Advanced Trade Marks course offered at McGill University and the Intellectual Property Institute of Canada and Director of the entire McGill/IPIC Intellectual Property course program for many years.

• Sat on IPIC's Board of Directors for two years.

• Member of several IPIC committees for several years.

• Treasurer and member of the organizing committee of the International Forum on Intellectual Property – Quebec (FORPIQ) – for many years.

• Sat on the Board of Directors of the Association Marketing de Montréal-Publicité Club de Montréal (AMM-PCM) for many years.

• Sat on various boards of directors of not-for-profit organizations over the years.

Professional affiliations

• Intellectual Property Institute of Canada (IPIC)
• International Trademark Association (INTA)
• European Community Trademark Association (ECTA)
• Association des praticiens du droit des marques et des modèles (APRAM)

Conferences

• « Marques de commerce appliquées : ou quand le personnage a voix au chapitre et réussit à faire les grands titres… quel festival ! », Association des juristes pour l’avancement de la vie artistique, Montréal, 2011 (à venir).
• « Trucs et astuces pour une gestion efficace des marques de commerce », Cours de perfectionnement du notariat, Chambre des Notaires du Québec, Québec, 2011 (à venir).
• « Développements récents en marques de commerce – Revue jurisprudentielle de l'année 2011 », Association du Barreau canadien – Division Québec, Montréal, 2011 – 7e édition de la conférence annuelle donnée par Johanne Auger depuis 2004.
• « Comparison of Trade-mark Opposition Systems », Argentinian Association of Industrial Property Agents (AAAPI), Buenos Aires, 2010.
• « Trademarks Procedures in 3 Jurisdictions », Brazilian Intellectual Property Association (ABPI), Sao Paulo, 2010.
• « Trucs et astuces pour une gestion efficace des marques de commerce », Association des conseillers juridiques d'entreprise, Association du Barreau canadien - Division Québec, Montréal 2009.
• « Opposition Proceedings in The European Community, the U.S.A. and Canada : Same Melody in a Different Key », European Community Trademark Association (ECTA), Vilnius, 2009.

Representative work

• Ms. Auger's practice encompasses trade mark prosecution to opposition and summary expungement proceedings, including representations at hearings before the Trade Mark Opposition Board, and cross-examinations on affidavits. In this capacity, she represents

Publications

• Nouvelles > La revue jurisprudentielle en marques de commerce by Johanne Auger February 1st, 2012
• Nouvelles > Recent Developments in Trade Marks April 18th, 2011