BCF Imagine website receives a Canadian award for the quality of its marketing approach

November 21st, 2017

Wednesday, November 22, 2017 - BCF is proud to announce that it has been recognized by the industry for the quality of its communications and marketing strategies, for its BCF Imagine microsite.

At the Your Honor Awards gala held by the Legal Marketing Association (LMA) Eastern Canadian Region in Toronto on Tuesday, November 21, 2017, BCF Business Law was awarded first prize in the “Microsite and Blogs” category for all of the work and strategies associated with BCF Imagine, the microsite dedicated to its mentorship program for startups, launched in March 2017.

The criteria for the competition included the site design, the elements that differentiate it from its competitors, the marketing strategy, and the tangible results of the initiative. The competition judges had to evaluate projects launched by firms in eastern Canada between January 1, 2016, and July 31, 2017.

“We are very proud of this recognition from the industry – that is, from our peers. BCFImagine.ca has been designed, created and marketed with the goal of reflecting our involvement in the startup ecosystem in Quebec. By thinking outside the box, we are able to offer innovative services such as online registration for our program and we have developed a promising strategy on social networks. Within a few months, BCF Imagine has become a go-to resource in the industry,” said Ludovic Soucisse, Senior Communication Advisor at BCF.

Danielle Miller Olofsson, Chief Knowledge Officer and Ludovic Soucisse, Senior Communication Officer.

About BCF Imagine

“The BCF Imagine program is our way of giving back to the startup community by making our experience, our expertise and our business network available to BCF Imagine program members,” said Mario Charpentier, Managing Partner at BCF Business Law, at the launch of the program and website on March 28, 2017.

Services Offered by BCF Imagine

In addition to qualifying for reduced fees and exclusive basic service plans, the businesses selected to take part in the BCF Imagine program will gain access to 20 hours of free strategic and legal assistance and support as well as free material and standard contracts, exclusive training sessions, and other unique benefits. BCF Imagine startup members will also have access to the vast professional networks of BCF and its professionals.

A unique website

The www.bcfimagine.ca website is a unique platform in the legal services field. The website is accessible to everyone, and provides insight into BCF’s deep commitment to the innovative economy ecosystem in Quebec. This platform includes a specialized press review, access to industry reports, a listing of upcoming events in the sector, and an interactive map of incubators, accelerators and coworking spaces across Quebec.

The website also illustrates the wide range of alliances that BCF has formed with firms elsewhere in Canada, in the United States and around the world and with financial and institutional partners in Quebec, to help its clients achieve their goals.

“A true collaboration among businesses in the ecosystem is essential for helping a startup reach its full potential. Sharing expertise can be valuable, and that is why we embrace a collaborative approach for startup development,” said Mario Charpentier.

We would note that the website was designed in house by the BCF marketing team and its collaborators.