HOME OUR TEAM OF EXPERTS WHAT’S NEW OUR PUBLICATIONS » www.bcf.ca

Back to the list Johanne Auger Trade Mark Agent Telephone: (514) 397-6721  Fax: (514) 397-8515 Email: johanne.auger@bcf.ca Assistant(s): Jacinthe Besner Telephone: 514 397-6699 # 3601 Fax: 514 397-8515 Email: jbesner@bcf.ca Printable version Download Vcard DIPLOMAS Certification Electronic business, ICE-HEC (2001) Certificate in Law, Université de Montréal (1991) Certificate in Industrial Relations, Université de Montréal (1985) FIELDS OF PRACTICE Business Law Trade Marks Intellectual Property BIOGRAPHY Johanne Auger joined BCF as a partner in its trade mark and patent agency after having acquired more than fifteen years of experience in intellectual property and litigation with various major Montreal law firms. A trade-mark agent, she was awarded the IPIC Educational Foundation Prize from the Intellectual Property Institute of Canada for highest standing in the trade mark agent examinations in 1999. She manages and supervises national and international trade mark portfolios for clients in a wide range of fields and industries. Her expertise is especially sought after for the development and maintenance of judicious trade mark protection strategies that take into account each client's operations and requirements both at the Canadian and international levels. Johanne’s practice spans from trade mark prosecution to opposition and summary expungement proceedings, including representations at hearings before the Trade Mark Opposition Board, and cross-examinations on affidavits. The members of our litigation group also call on her services when trade mark cases are heard before the courts. Her practice also encompasses domain name related complaints, both under the Uniform Domain-Name Dispute-Resolution Policy (often referred to as the “UDRP”) and the Canadian Internet Registration Authority (CIRA) Domain Name Dispute Resolution Policy (CDRP). OTHER FUNCTIONS Johanne is the partner in charge of the trade-mark practice and ensures its coordination and development for both our Montreal and Quebec offices. She not only acted as Director of the Advanced Trade Marks course program offered at McGill University in collaboration with the IPIC but was also Director of the entire McGill/IPIC Intellectual Property course program for many years. A trade-mark professor, speaker and author, Ms. Auger sat on IPIC's Board of Directors as well as on the organizing committee of the International Forum on Intellectual Property - Québec (FORPIQ), in addition to acting as its Treasurer for many years. She also sat on the Board of Directors of the Association Marketing de Montréal-Publicité Club de Montréal (AMM-PCM). PUBLICATIONS "Recent Trade-Mark Developments- 2003" C.I.P.R. no.43. « Les marques de commerce à l’ère électronique » Revue Commerce (mars 2003). "Sections 12(2) and 14 of the Trade-Marks Act … or the Salvation of a Proposed Trade-Mark!" (2002) 18 C.I.P.R. 643. "Grin and Bear It! The Proposed Health Canada Guidelines - What Impact Might They Have on Clearance?" (2006) 23 C.I.P.R. 29. "Les lignes directrices de Santé Canada concernant les noms de produits de santé à présentation et à consonance semblables : une pilule difficile à avaler?" (May 2009) 21-2 C.P.I. 299. CONFERENCES "Sections 12(2) and 14 of the Trade-Marks Act … or the Salvation of a Proposed Trade-Mark!", 8th Annual IP Continued Education Congress and 36th Spring Meeting, IPIC, Ottawa, 2002. "Les marques de commerce à l’ère électronique", Annual General Meeting, Association canadienne des Parajuristes, Montréal, 2002. "Brand Loyalty in E-Business", International Federation for Information Processing World Computer Congress, 17th Edition, Montréal, 2002. Organizer of "U.S. Trade-Mark Prosecution and Practice for Advanced Practitioners", IPIC, Montréal, 2002. "Understanding Trade-Marks – An Introductory Course", Montréal, Université McGill et IPIC, Montréal, 2002-2005. Lecturer of: - "Use and Registrability Opinions/Preparation of Applications" - "Responses to Office Actions" - "Tips and Strategy in Opposition" Organizer, Co-President and lecturer of "Réglementer et préserver les droits de propriété intellectuelle, gérer le portefeuille de propriété intellectuelle", IPIC, Montréal, 2003. Organizer, Co-President and lecturer of "Considérations relatives à l’Internet, Symposium sur la propriété intellectuelle, Sensibilisation et principes de base", IPIC and l’Association du Barreau canadien – Division Québec, Montréal February, 2002; Québec April, 2004; Montréal February, 2005. "Développements récents en marques de commerce – Revue jurisprudentielle de l’année 2003", Association du Barreau canadien – Division Québec, Montréal, 2004. "Recent Trade-Mark Developments – 2003", 10th Annual IP Continued Education Congress and 38th Spring Meeting, IPIC, Ottawa, 2004. "Les rudiments de la propriété intellectuelle", National Franchise and Business Opportunities Show, Canadian Intellectual Property Office, Montreal 2004 and 2005. "Développements récents en marques de commerce – Revue jurisprudentielle de l’année 2004", Association du Barreau canadien – Division Québec, Montréal, 2005. "Les marques de commerce et le droit d’auteur à l’ère électronique", Association des Professionnels en Affaires électroniques, Montréal, 2005. "Agent de marques de commerce – une profession à découvrir", Université de Montréal, Direction des communications et recrutement, Projet SEUR, Montréal, 2005, 2006 and 2007. "IP Up date – Trade-Marks and Domain Names", 9th Canadian IT Law Association, Annual Conference, Montréal, 2005. "Développements récents en marques de commerce – Revue jurisprudentielle de l’année 2005", Association du Barreau canadien – Division Québec, Montréal, 2006. "La propriété intellectuelle", Université du Québec à Trois-Rivières, Trois-Rivières, 2006. Moderator of "L'enregistrabilité des marques de commerce" – Seminar for the advanced practitioner – IPIC, Montréal, 2006 "Développements récents en marques de commerce – Revue jurisprudentielle de l’année 2006", Association du Barreau canadien – Division Québec, Montréal, 2007. "Développements récents en marques de commerce – Revue jurisprudentielle de l’année 2007", Association du Barreau canadien – Division Québec, Montréal, 2008. "Développements récents en marques de commerce – Revue jurisprudentielle de l’année 2008", Association du Barreau canadien – Division Québec, Montréal, 2009. "Opposition Proceedings in The European Community, the U.S.A. and Canada : Same Melody in a Different Key", European Community Trademark Association (ECTA), Vilnius 2009. "Trucs et astuces pour une gestion efficace des marques de commerce", Association des conseillers juridiques d'entreprises, Association du Barreau Canadien - Division Québec, Montréal 2009. "Développements récents en marques de commerce - Revue jurisprudentielle de l'année 2009", Association du Barreau canadien - Division Québec, Montréal 2010. "Trademarks Procedures in 3 Jurisdictions", Brazilian Intellectual Property Association (ABPI), Sao Paulo 2010 (to come). "Comparison of trade-mark opposition systems" Argentinian Association of Industrial Property Agents (AAAPI), Buenoe Aires 2010 (to come) PROFESSIONAL AFFILIATIONS Intellectual Property Institute of Canada (IPIC) International Trademark Association (INTA) European Community Trademark Association (ECTA) Association des praticiens du droit des marques et des modèles (APRAM)